Bachelor of Social Sciences (Hons) in Sports Management with Coaching

Programme Objectives

With the Hong Kong government and society placing increasing emphasis on sports development, combined with Guangdong, Hong Kong, and Macau's joint hosting of the 15th National Games in 2025, the completion of the Kai Tak Sports Park, and Hong Kong athletes' outstanding performances in international competitions, Hong Kong is poised to embrace unprecedented opportunities in sports development. The government is actively promoting the "Popularisation, Eliteisation, Eventisation, Professionalisation, and Industrialisation" of sports, creating significant demand for talent in sports-related industries.

Therefore, the Bachelor of Social Sciences (Hons) in Sports Management with Coaching programme at HKCT aims to cultivate talent in sports management and training, equipping students with professional knowledge and practical skills to meet the rapidly growing needs of Hong Kong's sports industry. The curriculum is closely aligned with the strategic direction of sports development in Hong Kong, enhancing students' professional capabilities in areas such as sports management, coaching, sports science, and sports event organisation. Additionally, the curriculum incorporates Olympic education, fostering students' sense of mission and social responsibility towards the advancement of sports. This aims to promote Hong Kong as a global hub for international sports events and to enhance social well-being through sports.

Programme Content

This programme enables students to develop the philosophy as well as a broad and solid knowledge base in sports management and coaching for the betterment of society through promoting active lifestyle. It equips students with the practical knowledge and skills to perform diverse management duties in the sports industry. It also provides students with the training in interpersonal skills and the experiential learning opportunities that socialize them into the respective professions of sports management and coaching.

Programme Features

Paving the way for professional advancement

• This programme covers the concept of sports management and nurtures sports entrepreneurship. It encourages students to operate related entrepreneurship in order to contribute to the Hong Kong sports industry with a new direction.

Becoming a knowledge-based professional

• This programme briefs students on the principles of sports coaching as well as the essential support for nurturing athletes; students will be able to adopt the perspectives of coaches and athletes and effectively implement, evaluate and optimize sports policies and measures.

 Strategic use of medium of instruction

• This programme is one of a few sports management programmes using Chinese to assess student performance in Hong Kong. It uses Chinese as a medium of instruction for more than half of subjects, the assessment of assignments is also mainly in Chinese. Students are encouraged to have academic discussion proactively. Other subjects will be taught in English; this can better equip students to get in line with their international counterparts in the sports management profession.

Special offer of multiple scholarships

• In order to encourage those who are interested in participating in sports management and promoting active lifestyle, HKCT Institute of Higher Education (the Institute) offers various scholarships to newly enrolled students.
• A specific “Physical Development Excellence Scholarship” is established for students who have represented Hong Kong and/or achieved outstanding results in international games; and with good performance in the admission interview, are welcome to apply. Successful applicants are granted a maximum full-tuition fee waiver for the entire study duration after deduction of NMTSS of the programme.

Employment advantages and decent income

• Graduates can serve as Assistant Leisure Services Manager II (ALSM II) or equivalent. The starting salary for the government is at point 13 on the MPS (the starting salary is $29,500 and effective in April 2024).

Providing various extra-curricular learning experience

• This programme engages students in different activities, site visits and field observation. Students get an in-depth study of different areas, covering the related key features, development, coaching considerations and management strategies. Students will not only gain a better understanding of the sports management profession but also a fruitful whole-person development.

Practical work opportunity

• Apart from the internship for 300 hours (20-hour pre-placement workshop and 280-hour fieldwork experience), this programme provides opportunities of practical work sporadically. It helps students to establish their self-image, interiorize the working ethic of sports management and develop the professional network of themselves. Apart from putting knowledge into practice, students can also experience the challenges that sports executives would face and learn the strategies to resolve the problem.

2+2 Articulation Scheme

• Students who have completed the 2-year HKCT Higher Diploma in Fitness, Coaching and Sports Management, or any sports-related sub-degree programme by other colleges (QF level 4), and fulfilled designated requirements will be eligible to receive admission offer of this bachelor programme of senior-year entry (i.e. direct entry to the third year of this Programme). For more details on the programmes under the HKCT "1+2+2 Articulation Pathway", please visit "Sports Management and Coaching".

Featured Modules

• Principles of Sports Management
• Sports Coaching 
• Sports Entrepreneurship
• Risk Management and Legal Aspects in Sports
• Olympism and Olympic Movement (Partner with SF&OC)
• Programme Planning and Evaluation in Sports 
• Sports Media
• Sports Injuries
• Sports Nutrition

Remarks:

1. Offer of the subjects (including electives) is subject to Institute’s final decision without prior notice.
2. Individual students may be required to take supplementary subjects which might extend their duration of study.

Graduation Path

In addition to the job positions that require a qualification of bachelor degree in general labour market, graduates will be able to serve in the following sports-management-specific positions:

• Assistant Leisure Services Manager II of the Leisure and Cultural Services Department
• Executives of Sports Federation & Olympic Committee of Hong Kong, China and over 80 National Sports Associations
• Officer of major events like Hong Kong Marathon and Hong Kong Cross Harbour Race
• Event/Publicity and Promotion Project Officer
• Children Interest Class/ Extracurricular activity instructor
• Entrepreneur and Coach (must hold relevant coaching qualifications)

• Disciplined Forces Positions*: Inspector of Police, Immigration Officer, Fire Station Officer, etc.

*Required to meet the language proficiency requirements of the relevant position.

Student Words

Qian Zhenming

Bachelor of Social Sciences (Hons) in Sports Management

 

As a student from the Mainland, coming to Hong Kong to study this sports programme give me a new perspective and experience. The programme content is comprehensive and in-depth, covering areas that I have never been exposed to before. It not only expanded my academic knowledge, but also covered internship and practical topics. In particular, I was deeply impressed by the diversity of teaching methods in Hong Kong. Teachers encouraged independent thinking and active participation in class. Through group discussions and case analysis, they deeply explored the practical applications behind the theory, which gave me a deeper understanding in sports-related industry in Hong Kong.

TANG Yu Man Lear 

Bachelor of Social Sciences (Hons) in Sports Management

 

My 4-year study journey has undoubtedly been an invaluable opportunity for deepening and enhancing my expertise as a long-time full-time coach. In terms of coaching curriculum, I gained in-depth knowledge of sports psychology and physiology, enabling me to better understand athletes' mental states and physical differences. This theoretical knowledge has helped me adopt more targeted teaching approaches in practical coaching, tailoring my methods to each athlete's unique characteristics.

The sports management program covered crucial areas including finance, human resources, and facility management. I learned how to effectively allocate and utilize resources, complemented by quality internship opportunities provided by the school, which helped bridge theory with practice. These experiences and professional knowledge have enhanced my organizational and decision-making capabilities, paving the way for a broader career path where I can apply my skills in the sports management field.

TO Man Hei, Marcus 

Graduate of Bachelor of Social Sciences (Hons) in Sports Management

HKCT tutors can arrange suitable training according to the talents and personalities of different students. In just one year, I have gained experience in participating in large-scale sports events and event planning twice, and I am fortunate to be on the front line of the "Hong Kong Masters 2022" and apply the knowledge about risk management and legal aspects of sports activities learned in the classroom to do a good job in the management of large-scale events. In addition, in the " Olympism Carnival" event, there is more room for performance and participation in different tasks including naming the event, designing posters and division of labor, etc.

 

(港專運動管理課程 獲港協暨奧委會協作 助學生實現創業夢 - 巴士的報)

 

 

 

 

Advantages of Studying Sports Programmes for Joining Disciplined Services:

Students can participate in value-added activities related to disciplined services to understand recruitment requirements and enhance their chances of joining these forces. For details, please refer to here.