Programme Content

To equip students’ English proficiency and generic skills through practicing in simulated or nearly authentic vocational contexts, including business communication, sports and recreation, social services, public relations, tourism and hospitality, e-commerce and social media; enhance students’ awareness of using English in authentic work environments.

Programme Features

• This course is specially designed for high school students to cope with today's high demand for communication in English in general work contexts and specific sectors. This will be helpful for students to enhance their English level and equip themselves to step into the workforce upon graduation or handle work situations of their part-time or summer jobs.
• Students will learn from fundamental to more advanced levels of listening, reading, speaking, and writing skills and apply such skills to specific scenarios in a wide range of contexts, namely business communication, sports and recreation, social services, public relations, tourism and hospitality, and e-commerce and social media. 
• Students will be given opportunities to participate in different interactive and practical work-related activities such as work simulations, interview workshops and interaction with professional practitioners, students are able to learn essential business skills in English.
• Upon completion, students will be able to comprehend spoken and written texts, participate in oral discussions and interactions, and produce written correspondences with reasonable clarity and appropriacy in specific contexts. Students will develop self-understanding for further studies and career development in the related field.

Supporting Organization

Hong Kong Public Relations Professionals' Association

Programme Structure

Module 1 - Listening and Speaking (QF Level 2) (40 hours)

• Conversations and communication with colleagues
• Personal conversations in social settings
• Greeting customers
• Orders and enquiries
• Short conversations in business settings
• Comments on different topics

Module 2 - Reading and Writing (QF Level 2) (40 hours)

• Short emails and letters
• Order of a product
• Graphs and charts 
• Advertisements
• Social media

Module 3 - Listening and Speaking (QF Level 3) (50 hours)

• Answering phone calls
• Responding with appropriate tones and words
• Carrying out conversations with customers

Module 4 - Reading and Writing (QF Level 3) (50 hours)

• Reply to letters of complaint
• Memos, proposals and reports
• Surveys and reports
• Promotional leaflets
• Writing blog posts/social media feeds

Reference Table for Grades

Certification Programme

Hong Kong Examinations and Assessment Authority - Applied Learning Subjects Result Assessment and Information

Articulation Path

Business and management, sports and recreation, social services, public relations, tourism and hospitality, e-commerce, social media and other related courses

Career Prospects

Positions at entry-level or junior level: marketing assistant, recreational clubhouse officer, event assistant, project assistant, customer service officer, restaurant attendant, social media executive, etc.