Higher Diploma in Creative Design and Media (Visual Communication)

Introduction
HKCT Higher Diploma in Creative Design and Media (Visual Communication)
The programme features a comprehensive range of design theories and techniques and communication knowledge, with an aim to sharpen students’ competitiveness for future careers.
 
This programme is subsidised under Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). HKCT offers the lowest tuition fee after deduction of SSSDP maximum subsidy when comparing with other institutions’ higher diploma programmes in the same discipline.
2023 Graduation Show - SPARK
 
Everyone is a star.
The universe is sparkling and beautiful because we are shining.
Our mind is like the universe.
The collision of stars is like the explosion of ideas, creating astonishing design and innovations.
Contents

Programme Contents
Higher Diploma in Creative Design and Media (Visual Communication) features a comprehensive range of design theories and techniques and communication knowledge, with an aim to sharpen students’ competitiveness for future careers or studies, aspiring students who would like to join the creative design industry and designed to hone their professional skills and lay a good foundation of design. Students will take grasp of media and technology knowledge and use the latest computer software, design applications and audio-visual equipment, which effectively put their creativity and design talent into play.

Programme Features

  • Professional Programme Content: The curriculum covers design and colour theories, imaging visualization, graphics, interactive media design, etc. 
  • Catering Market Demands: The programme equips students with professional design techniques and creative thinking methods, trains up students to analyze business market intelligence before coming up with design solutions catering the market demand.
  • Diverse Opportunities: The programme offers a wide range of opportunities for students to gain design experience. The students can participate in activities like business projects, mural painting, industrial sharing, overseas exchange, etc. 
  • Software at Industrial Level: The programme includes different professional design software such as Adobe Photoshop, Illustrator, Adobe Premiere, 3D Studio Max, etc. 
  • No Written Assessment: Students are assessed by professional practice and project assignments.
  • Career Oriented: The programme is career-oriented which emphasizes practical and applied learning, students could have more opportunities to use professional equipment and software.
  • Small Class Teaching: Lectures are conducted in small class size, students could receive more individual attention.
  • Membership Recognition: Students are eligible to apply for student membership of Hong Kong Design Association (HKDA)

Featured Modules

  • Creative Thinking
  • Digital Media and Design Appreciation
  • Typography Application
  • 3D Imaging
  • Introduction to Audio Visual Imaging
  • Photography and Art Direction
  • Project Development and Presentation
  • Interactive Media Practice
  • Branding Identity Design
  • Advertising and Promotion Design
  • Final Project (Visual Communication)

Star Teacher

Mok Tsz Ki (JKE M)
Founder and Design Director of OHH!MY LAB

JKE has won over 30 local and international design awards. He and his team have done over 800 design projects and over 350 branding projects. Some of the clients in recent years are Disney, Nike, Leica, Canon, IKEA, CASETIFY, Facesss, OLAY, DBS, ZENYUM, Pampers, Rimmel London, K-11, TWINS, Tsui Wah, GEOX, Hang Heung, Fox TV and BMW, etc.

Student Works
Have A Good Trip by Sze To Sze Wing (2023)
Have A Good Trip by Sze To Sze Wing (2023)
WHY NOT TATTOO! by Lam Tsz Ching (2023)
WHY NOT TATTOO! by Lam Tsz Ching (2023)
My Day by CHEN YONG YAN (2022)
My Day by CHEN YONG YAN (2022)
Zeroplanet by Wong Suet Ying
Zeroplanet by Wong Suet Ying
Articulation and Career Pathway
  • Graduates can articulate to bachelor degree programmes related to the design discipline. (The bachelor degree programmes can be completed within a year.)
  • Graduates may pursue a graphic designer career in various areas, including printed matter design associated with graphic design, advertising design, books and magazines, corporate design and packaging. 
  • 2023 Graduation Progression
    20% Articulated to Bachelor's Degree Programmes
    80% Employment

Articulation Agreement with:

University of Sunderland


Our students have articulated to the below Bachelor's Degree programmes in recent years:

BA in Bimodal Bilingual Studies, Hong Kong Chinese University
Bachelor of Fine Arts with Honours in Imaging Design and Digital Art , Hong Kong Metropolitan University
BA (Hons) Graphic Design, University of Sunderland   

Internship

Over 15 organisations provide internship opportunities to students. Students may be arranged for internship in 4As advertising company/student enterprise/related overseas organization to obtain practical work experience.

Programme Details
Mode of Study

Full Time

Teaching Mode

Face to face

Commencement of Study

September 2024

Duration

2 Years

Location
Entry Requirements
  1. Attained Level 2 in 5 HKDSE subjects#, including Chinese and English [each applicant is allowed to use not more than two Applied Learning subjects at “Attained” level as equivalent to Level 2 in the application]^; or
  2. Pass in 1 A-Level or 2 AS-Level subjects in HKALE; and 5 passes in HKCEE including Chinese Language and English Language; or 
  3. Holder of Diploma Yi Jin/ Diploma of Applied Education; or
  4. Holder of Diploma for Tertiary Studies; or 
  5. Holder of Pre-Associate Degree; or 
  6. Holder of Diploma and 
    - the qualification should be awarded by one of the local or overseas recognised tertiary institutions / post-secondary colleges; and 
    - the length of study is at least 450 teaching hours; or 
  7. Aged 21 or above with 1 year working experience; or 
  8. Equivalent qualifications; 
    AND 
  9. Pass the admission interview. 

#If one of the five HKDSE subjects considered is “Citizenship and Social Development”, the general admission requirement shall be “Attained” instead of “Level 2”. 
^Applied Learning Chinese (for non-Chinese speaking students) is in general accepted as Chinese Language qualification, but it is not considered as an elective subject. 

Mok Tsz Ki (JKE M)
Founder and Design Director of OHH!MY LAB
"I would like to thank my teacher for never giving up and using 120% of her efforts to cultivate me, allowing me to find my goals and develop my design talents. I won multiple scholarships and various awards in competitions. "

Cheng Siu Tung (Winston)
Founder and Design Director of Beeswork Design & Production Limited

"In my 2-year study, I would like to thank HKCT for providing me different design practices which let me realize my strength in specific aspects of the industry. HKCT also gave me a chance of internship from which I learnt a lot. The skills and experiences I got from the internship allowed me to start my career more easily."

Tong Ka Yeung ( Andrew )
Bachelor of Graphic Design, University of Sunderland

"Throughout two years studying in HKCT design programme, I think I had learnt and grew a lot. HKCT had invited different guests as tutors for us to know and learn more about the design and creative industry. It can help me to understand what kind of design and person I can be in the future. Finally, I would like to thank HKCT for everything that it had done for me. I hope I can use these skills and knowledge to establish my own design company in the future. "

Year 1: $56,808 Year 2: $62,454

The tuition fee above is under 2024/25 Cohort.
This programme is subsidised under Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). In the 2024/25 academic year, a subsidy of up to $39,890 per academic year will be provided to each eligible local student admitted to this laboratory-based programme. The first-year tuition fee after subsidy is $16,918. HKCT offers the lowest tuition fee after deduction of SSSDP maximum subsidy when comparing with other institutions’ higher diploma programmes in the same discipline. 

QF Level
The qualification of this programme is recognised under the Qualifications Framework in Hong Kong.
QF level:4
QR Registration No.:21/000169/L4
Registration Validity Period:1/9/2021 to 31/8/2024

Applicants who do not meet the entry requirement may apply for a 1-year Diploma/ Diploma of Applied Education (listed below) and articulate to this higher diploma programme.

Tuition fees and subsidies are to be reviewed and adjusted annually on various factors.
This programme is subsidised under Study Subsidy Scheme for Designated Professions/Sectors (SSSDP). In the 2024/2025 academic year, a subsidy of up to $39,890 per academic year will be provided to each eligible local student admitted to this laboratory-based programme. The first-year tuition fee after subsidy is $16,918. Only local students are eligible for the subsidy under SSSDP.