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职位详情

Marketing Manager (Digital)

Department of Marketing & Communications

职责

Develop a long-term digital roadmap for institution and program brand building and enhancement

Create annual social media plans and content, and adjust them based on conversions, ROI, and responses

Lead and facilitate the improvement of SEO and SEM strategies, monitoring and enhancing organic search performance, conversion rates, and web visitor engagement

Effectively manage key agencies for digital marketing, including SEM and SEO agencies

Coordinate with internal stakeholders to review and update web content as needed

Identify and leverage emerging channels and opportunities for digital marketing, while keeping the team informed and updated

Own and maintain cross-channel analytics, provide reports, findings, and recommendations to program account managers

Manage ad hoc web projects, act as the key marketing and branding representative in meetings, and oversee execution and liaison activities

资历要求

Bachelor’s Degree holder, preferably in Marketing, digital/online marketing, or other related disciplines

A minimum of 7 years of working experience, with 5 years of relevant experience in digital marketing

A strong analytical and detail-oriented mindset, with a passion for data-driven marketing

Self-motivation and excellent time management skills, combined with a drive for innovation and staying abreast of market changes

Solid hands-on experience with SEO and SEM digital marketing advertising platforms, including GA4, Google Ad Manager, or Meta Business

Proficiency in both written and spoken English and Chinese

申请方法

Interested parties please send your full resume with your available date, present and expected salary and quote the Position and Job Reference No. on the email subject to hronline@hkct.edu.hk.

The personal data provided will be treated in strict confidence and used for recruitment purposes only. Candidates not invited for interview within 6 weeks may consider their application unsuccessful.

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